Adobe announced today that they were delivering a special optimized Flash player for search robots, allowing search engines like Google and Yahoo to index not just a page’s non-Flash content, not just the content of the static data already indexed within a Flash movie, but the entire contents of each path taken throughout the Flash interface, entirely:

Adobe has provided Flash Player technology to Google and Yahoo! that allows their search spiders to navigate through a live SWF application as if they were virtual users. The Flash Player technology, optimized for search spiders, runs an SWF file similarly to how the file would run in Adobe Flash Player in the browser, yet it returns all of the text and links that occur at any state of the application back to the search spider, which then appears in search results to the end user.

This is an interesting approach that will really change the game for a lot of rich internet application providers. Anyone developing applications on the Flex platform knows that lacking the ability to make their dynamic content indexable is an IMMENSE drawback, especially when so much traffic is driven by search engines now. This changes the game. More on how, after the jump.

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Posted in: Cool Stuff