Periodic Table of Typefaces

periodic_font_table

Design firm Squidspot has published a very cool and useful Periodic Table of Typefaces. They’re grouped roughly by “family” and “class” groupings, and ranked roughly based on their popularity from several different font ranks, though they’re loosely grouped in order to enforce the aesthetics of the table.

This will be very useful for anyone trying to play the mind-numbingly difficult Deep Font Challenge game. My personal favorite is Frutiger, followed very closely by Myriad. (Naturally, I also love and respect Helvetica and all its gifts to the world—I mean, it’s the only typeface to have a documentary produced about it, and is listed, quite fittingly, as the Hydrogen of the table.)

Periodic Table of Typefaces | Behance
Deep Font Challenge | via iLT

Posted in: Cool Stuff, Design

Highlighted Links and Improving Web Readability: People are lazy

Sometimes, people ask us about our decision to highlight our non-link text. You’ll notice that whenever there’s bold text on the site, it’s accompanied by a light green background. The reason for this is simple: People are exceptionally lazy.

The Problem: The eye is intimidated, to put it simply, by large, unwavering blocks of text. This can present a bit of a problem when you have a lot of information you want to convey to someone while trying to limit their tendency to skim.

Skimming is the enemy of basic reading comprehension. When a user is presented with a large block of text, it presents a few challenges: It’s incredibly difficult to keep your place once a block of text extends past, say, four lines of text. So people skim. They read the first sentence, they read the last sentence and they try to determine if the content within warrants a closer look.

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Posted in: Design