By Chris Cardinal on September 11th, 2008
Last year was TechCrunch‘s first shot at a demo-ish conference. Forty startups launched and presented their premise to a crowd of bloggers, journalists, VCs and such and such. Last year’s winner was personal finance tracker Mint.com. Mint allows you to sync up all of your credit cards, loans, bank accounts and even reward points and track your entire financial well-being. It creates budgets for you and makes them pretty.
The issue? Mint is really just a re-skinned version of Yodlee. Yodlee is a bank account aggregation tool that makes itself available to banks who want to offer their customers the same sort of “one look” aggregation services in a white-label manner. They’re good at what they do, and they offer a free personal edition called MoneyCenter. Mint simply slapped a bunch of pretty gradients on top of it (they actually use Yodlee as their backend) and some transaction matching algorithms that generally miscategorize items or retitle them if it thinks it knows what they were. (It’s wrong, in my experience, a staggering amount of the time.)
Posted in: Rants