Synapse Studios Client “Nestablish” Launches

HTMList primarily focuses on the technical side of the web development work we do here at Synapse Studios. We’re mixing things up a bit with the announcement of the launch of, a comprehensive loan officer workflow management system, built as a startup for a few loan officers who wanted to make life easier for their fellow loan officers.

Loan officers frequently have to generate and sign pre-qualification forms and other specialty forms (such as Arizona’s Loan Status Update form) for each and every offer a real estate agent makes on a house. This can often come at inconvenient times, such as nights and weekends, when loan officers are typically off-the-clock. Nestablish allows loan officers to configure a maximum value for the pre-qualification documentation. The real estate agent is then granted the ability to generate the forms at the value they require, automatically limited to the maximum allowed by the loan officer.

This project presented a few interesting challenges for us, including working with the Fannie Mae 3.2 file specification to allow for the easy import of loan information into the system, and some complex PDF generation. Since each loan flows through a complex process with a lot of steps and required documents, we built Nestablish to allow the loan officer, real estate agent, and home buyer alike to track the progress on the loan approval and see exactly where they are in the process. This ensures faster closings with fewer back-and-forth during the typically-stressful home buying process.

We’re incredibly proud of our team here at Synapse who helped make Nestablish a reality, including Jeremy Lindblom, Andrew Reida, and Bob Eagan. We’ll be working with the fantastic team at Nestablish to deliver a whole new suite of features to the site very soon, but loan officers can get started today by registering for a free 60-day trial. (Nestablish is free for real estate agents and home buyers, and only $29.95 for loan officers after the free trial.)

Nestablish — Loan Workflow Management & Form Generation

Posted in: Announcements

Starting Simple: Launching with the Minimum Viable Product

Venture Hacks has a great interview with serial entrepreneur Eric Ries that discusses the value of launching a startup with the “minimum viable product”: basically, the absolute most barebones product you can launch with while still being able to appropriately gauge customer interest, to avoid the common pitfall of spending months developing an idea only to realize that no one cares.

In spite of the fact that parts of the interview sound like it was recorded at a high school basketball game, Eric provides some great insight, even suggesting at one point to “launch” an idea with just marketing materials and an ad campaign, and no backing product. Based on the clickthrough/conversion rate when customers move to subscribe or purchase your product or service, you can reasonably gauge how the idea might do.

There may be an argument to be made about potentially losing those individuals as sales, but you can ask their email, make up an excuse, or explain that things aren’t ready yet and thus limit your costs to just a simple ad campaign and marketing/informational site. If you’re presenting the idea as you will once it’s built, and no one is clicking through, it’s a good indication that you’re going to want to tweak the idea or that you’re headed down the wrong path.

The interview is split into two parts, and I’ve embedded the first part below.

What is the minimum viable product? (Part 1) | Venture Hacks
Opening Board Meetings (Part 2)

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Posted in: Cool Stuff