Sometimes, people ask us about our decision to highlight our non-link text. You’ll notice that whenever there’s bold text on the site, it’s accompanied by a light green background. The reason for this is simple: People are exceptionally lazy.

The Problem: The eye is intimidated, to put it simply, by large, unwavering blocks of text. This can present a bit of a problem when you have a lot of information you want to convey to someone while trying to limit their tendency to skim.

Skimming is the enemy of basic reading comprehension. When a user is presented with a large block of text, it presents a few challenges: It’s incredibly difficult to keep your place once a block of text extends past, say, four lines of text. So people skim. They read the first sentence, they read the last sentence and they try to determine if the content within warrants a closer look.

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Posted in: Design