Twitter Advice for Companies: Engage Intelligently

sp_twitterAs more and more companies move to engage their customers over Twitter, I thought it might be useful to outline a few guidelines companies should use when tweeting.

Naturally your mileage will vary, but these are tips I’ve put together based on my experience with companies who are doing Twitter right, and some who haven’t quite got the hang yet:
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Posted in: How To

50 Tips To A User Friendly Website

I posted about the Designing Interactive usability blog a few months back. Josh Walsh at D-I has compiled a nice list of 50 tips to a user-friendly website that you should definitely check out.

I agree with almost all of them, like Clicking on the logo should take you to the home page—this has become a convention most people expect on a given site, along with highlighting your current location in the navigation bar. There are a few, however, that I might nitpick, such as always underline links, except some navigational cases (unless he means either on hover or the regular state; I note quietly that the links on his blog are text-decoration:none and only underline on hover).

Either way, it’s a great, quick read with some things to always keep in mind when building a website, so take a look and subscribe.

50 Tips to A User-Friendly Website | Designing Interactive

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Posted in: Cool Stuff, Design

Easy Tip: Tame Your Facebook Feed with Facebook Friend Lists

facebook_friend_list_feeds

In my review of Filttr, I mentioned that Facebook features some comprehensive friend sorting and grouping tricks that Twitter sorely lacks. But the feature is only slightly obvious, so I’m going to show you an equally obvious quick tutorial on the quick way to get a reasonable Facebook feed of People You Actually Care About, and setting that as your home page, to differentiate from People You Met At That Party That One Time or That One Girl (or Guy) You Shouldn’t Have Hooked Up With Who Keeps Posting Creepy Profile Pictures Of Themselves But Blocking Them Would Only Make Things Worse.

This is really simple: When you first log into Facebook, click the down arrow next to Live Feed. Next to Friend List Feeds, click Edit Feed, click Make New List, name it something cool, and start typing the names of people you really care about. Easy. (You can also manage all of this from the Friends page, from the top nav.)

Now, if you access Facebook via a bookmark, or through the Bookmarks Toolbar, you can click on the same arrow, right click on the Friend Feed, and use that for your new bookmark.

To be fair, this feature has been around since August 2008. Disturbingly, they broke the permalink functionality about two months ago, which drove me absolutely insane because it happened to be about three weeks into having changed my primary bookmark to the Friend List Feed. Facebook Support told me that they knew it was an issue and that they were working to resolve it and it looks as if it’s finally been restored, so you can now make the first thing you see when you log into Facebook the feed of people you care about. Or your “Keeping My Enemies Closer” list. Whatever.

(Bonus: You can also use Friend Lists to send blanket messages to groups of friends. To do this, just start typing the Friend List name when composing a message.)

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Posted in: How To