By Chris Cardinal on February 4th, 2009
Our beloved web analytics tool Clicky blogged about a pretty crucial SEO & analytics issue today: Google is rolling people over to a new AJAX-powered search, that pushes query strings AFTER a hash mark. So: http://www.google.com/search?q=what’s+my+referrer becomes: http://www.google.com/#q=what’s+my+referrer
The problem with this is that browsers don’t send anything after the hash mark (this thing: #) in their referrer string, since they’re used for named anchors. Since analytic tools use the referrer string to parse search keywords, this breaks that functionality for anyone on the “new” Google. Nightmare. It’s as if they’re effectively “commenting out” the rest of the query string from the referrer string–dark pool, that. Learn more about the ramifications here after the jump.